Electus Announces Initial Programming & Talent Line-Up for YouTube™ Channel “NuevOn” Set to Debut on April 16th
Programming Will Feature A-List Latino Celebrities Including Sofia Vergara, Wilmer Valderrama, Felipe Viel and Alejandro Chaban
NEW YORK –April 16, 2012 – Ben Silverman’s multimedia studio Electus, an operating business of IAC (Nasdaq: IACI), today announced the initial programming and talent line-up for its new Hispanic celebrity-oriented, pop culture channel, NuevOn (Spanish for ‘New On’), launching on April 16th on YouTube™.
NuevOn, which will feature high-impact, buzz-worthy programming almost entirely in Spanish, was conceptualized by Electus in partnership with Luis Balaguer, CEO of Latin World Entertainment, and a seasoned team with over twenty years of expertise in creating and marketing hits, including Melissa Escobar, a veteran producer and programming executive with over a decade of experience at Univision where she began her career.
The YouTube channel will feature a variety of entertaining reality, drama and comedy formats that are specifically tailored to young, multi-cultural Latinos. While primarily devoted to this unique demographic, taking into consideration the universal themes, humor and love Hispanics have for their own celebrities, family, drama and aspirational dreams, NuevOn’s shows will also generate global news and trends that transcend markets. Additional programming and talent will be announced in the weeks to come.